PRIVACY POLICY

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This Privacy Policy describes how Amori DeZire by D. Felder (“Company,” “we,” “us,” or “our”) collects, uses, processes, stores, and protects personal data obtained through your use of our website and mobile application (collectively, the “Platform”).

By accessing or using our Platform, you acknowledge that you have read and understood this Privacy Policy.

When you create an account on our Platform, we may collect the following personal data:

• Full name
   
• Title
   
• Postal address
   
• Email address
   
• Telephone number
   
• Date of birth (if voluntarily provided)
   

We process this information for the following purposes:

• To register and administer your account
   
• To store your details to facilitate future logins and purchases
   
• To verify your eligibility and age, where applicable
   
• To process and deliver orders placed by you
   
• To communicate with you regarding your account, including updates to our terms, policies, and services
   
• To enroll and administer participation in any loyalty or rewards programs we may operate
   
• To send marketing communications, including information about our products, services, promotions, and events (subject to your marketing preferences)
   

When you subscribe to receive marketing communications, we collect your email address and, where applicable, your telephone number.

We use this information to:

• Provide updates regarding new product releases, offers, discounts, and events
   
• Send newsletters and promotional communications via email, SMS, and social media channels (subject to your preferences and applicable law)
   

When you place an order through our Platform, we collect:

• Full name and title
   
• Delivery address
   
• Billing address
   
• Email address
   
• Telephone number
   
• Payment details (processed securely via authorized payment processors)
   

We use this information to:

• Process and fulfill your orders
   
• Process payments
   
• Arrange delivery
   
• Manage returns, refunds, and customer service inquiries
   
• Communicate with you regarding your order
   
• Send marketing communications (unless you opt out)
   

We may collect information relating to:

• Previous orders
   
• Browsing history on our Platform
   
• Products saved to your wish list
   
• Engagement with our communications
   

We use this information to:

• Analyze customer preferences
   
• Personalize your experience on our Platform
   
• Recommend products or offers that may be of interest to you
   
• Display relevant advertisements on third-party websites and social media platforms (subject to applicable consent requirements)
   
• Improve our services, product offerings, and marketing effectiveness
   

When you contact us via our Platform, email, post, telephone, WhatsApp, or through our social media pages (including Facebook, Twitter/X, Instagram, Pinterest, or YouTube), we may collect:

• Your name
   
• Email address
   
• Any other personal data contained in your communication
   

We use this information to:

• Respond to and resolve your inquiries, comments, or concerns
   
• Provide customer support
   
• Maintain records of communications where necessary
   

We process personal data in accordance with applicable data protection laws and on the following lawful bases:

Where processing is necessary to perform our contract with you, including:

• Creating and maintaining your account
   
• Processing and fulfilling orders
   
• Managing returns and customer service inquiries
   

Where processing is necessary to comply with legal or regulatory requirements, including:

• Fraud prevention
   
• Accounting and reporting obligations
   
• Regulatory compliance
   

Where processing is necessary for our legitimate business interests, including:

• Marketing our products and services
   
• Personalizing customer experiences
   
• Improving and securing our Platform
   
• Defending against legal claims
   
• Providing effective customer service
   

We ensure that our legitimate interests do not override your fundamental rights and freedoms.

Where required by law, we rely on your consent, including:

• Use of cookies and similar tracking technologies
   
• Delivery of certain marketing communications
   

You may withdraw your consent at any time.

We do not sell your personal data to third parties under any circumstances.

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including to meet legal, accounting, or reporting requirements.

Where you subscribe to marketing communications:

• We will retain your contact details for as long as you wish to receive such communications.
   
• We monitor engagement with our communications.
   
• If no engagement occurs for a period of twelve (12) months, your account may be placed in an inactive status for thirty (30) days.
   
• If no further engagement occurs during that period, your marketing contact details will be removed from active marketing lists.
   

You may opt out of marketing communications at any time, and such requests will be processed promptly, typically within 24 hours.

If you have made a purchase from our Platform, we may send you information regarding products, services, promotions, and events unless you opt out.

You may withdraw your consent to receive marketing communications at any time by:

• Clicking the “unsubscribe” link in any marketing email; or
   
• Contacting us at: makeupartist@dfeldermua.com
   

We implement appropriate technical and organizational security measures designed to protect personal data from accidental loss, unauthorized access, alteration, disclosure, or misuse.

Access to personal data is limited to employees, agents, contractors, and third parties who have a legitimate business need to access such information. All such parties are subject to confidentiality obligations and are required to process personal data only in accordance with our instructions.

We maintain procedures to address suspected personal data breaches and will notify affected individuals and regulatory authorities where required by applicable law.

Our Platform may contain links to third-party websites, plug-ins, or applications. We do not control and are not responsible for the privacy practices of third parties.

We encourage you to review the privacy policies of any third-party websites or applications before providing personal data to them.